We're all familiar with the concept of billboards and outdoor advertisements. Society enjoys the consumption of media. One of the most popular and effective ways to communicate is and always has been via sign. Got something to say? Stick it on a sign, post it on a wall or high in the air, and people will see it. Studies show that around 71% of people read the messages they see on the roadside. These include both the ultra visible digital displays as well as old-fashioned billboards.Not only do we like to look at signs, but we trust their content, too. We're both drawn to and intrigued by a good sign. Studies show that around 30% of people have shopped at a store because of the sign kept out front. That's almost a third of all shoppers -- so there's no denying the efficacy of good signage.While some might deny advertising's efficacy, the numbers are in. It works on us, and it works very well. About 71% of those surveyed reported reading the messages on roadside billboards wh ...

Congratulations on the newest addition to your sales team – your LED sign! Now that you’ve made the investment you expect your signs to pay for themselves by driving traffic to your door. But do you actually know how to make that happen?