Small businesses need to do everything they can to succeed in an overcrowded marketplace. To stand out from all the rest, you'll need some surefire promotional methods that instantly communicate your brand's overall message and draw in your demographic. Digital signs can allow you to do just that. Let's take a closer look at why digital signs for businesses (and particularly, small businesses) are so critical.It's affordable advertisingPromoting your business can be costly. Print and digital ads don't come cheap! Not only that, but they aren't always as effective as digital LED business signs. An on-site sign has the same value as 24 full-page newspaper ads each year. Ultimately, electronic signs for businesses will be less expensive and give you a much better ROI. When you're able to spend less on marketing your business, you can focus your efforts on other important areas within the company. This means you can cut costs and increase your productivity at the sa ...

Even though most businesses have increased their efforts on digital marketing during the last few years, you shouldn't abandon traditional advertising methods, either. After all, 17% of Best Buy's walk-in customers came in to shop just from its signs alone. If your business wants to attract local customers, you need to make sure your signage is on point. But how do you know if your outdoor LED signs or marquees are effective? Below are three questions you'll need to ask yourself about your signage to ascertain whether it's making a big enough impact. 

There's no doubt that signage is important to your business's success. After all, 35% of people surveyed said they wouldn't have discovered a business had it not been for their sign. That being said, the kind of sign you choose can have a big impact -- negative or positive -- on how your organization is perceived. While some types of signage (like full color LED signs, for example) are appropriate for many companies and institutions, others may find that simple marquee signs for businesses are more effective.But how do you know which type of sign will work best for your company? If you're struggling to decide between plain outdoor signage and LED signs for businesses, you need to ask yourself two main questions:"Who is my target audience?""What message do I want to send?"For example, if you want to bring in millennials and convey a young, cutting-edge vibe, you'll want to embrace LED signs for businesses that are modern, fresh, and exciting. Th ...

If you run a brick-and-mortar business, your top priorities are getting people through the door and bringing in revenue. One of the most underestimated ways to accomplish both goals is with your business signage.

If you run a small business, you know how important it is to have effective signage. After all, 35% of people would never have discovered a business if not for their sign. That being said, you want potential customers to know about you for the right reasons.

Want to give your business a boost this holiday? LED business signs might be just the thing you need! Contact us today to find out more about the wide array of options we offer. We'd love to help you bring in more customers for the holidays and beyond.

If you want to contact a high quality LED sign company, visit with Signs Plus today and begin step one of improving your business: a great LED sign to attract customers.

If you are looking to boost your company's visibility, then investing in LED business signs is the right way to go. These incredibly powerful marketing tools are a great addition to any business storefront. Just consider the fact that the value of an on-site sign is estimated to be the same as 24 full-pages newspaper ads each year!There are a few things you should know before purchasing full color LED signs.1. All LEDs are not created equalThere is a wide variety in LED business signs. No matter what you are promoting, you are able to buy custom church marquees, digital school signs, or signs for government offices. There are plenty of options to choose from, including many different layouts that will benefit your specific enterprise.2. A LED light is different from a light bulbMany passersby will look at a LED sign and think it is just in fact a bunch of incandescent light bulbs on display. This is incorrect! LED signs are small light bulbs, and they vary f ...

Approximately 35% of people report that they wouldn't have known a business existed had it not been for a sign that advertised their store. While traditional signage is still important, LED signs are taking over the business worldin multiple industries. 

While 71% of people report taking time to look at roadside billboards, your business may not have the means to create a display so large. However, your display, be it LED signs or marquee signs, needs to be in a place where it's clearly visible to customers outside of the store or driving by.That being said, there's a lot more to visibility than placement. When working with LED signs, make sure you choose colors that can be seen during daylight hours.Less is MoreYou can make the colors as bright as you want, but don't clutter your sign with unnecessary effects or fonts. Sticking to a simplistic format can be the best way to go about designing print and digital signs for businesses that will make a positive impression on customers. A crowded sign will definitely make an impact, but most likely not the kind you need it to. 

Do you know the importance of a well designed and well purposed LED sign for your business? Are you aware of how much traffic they actually generate? It's surprising -- experts actually estimate that 35% of people are customers at a business or website which they would otherwise not be if it weren't for the company's sign. Sounds surprising, but studies have been conducted on the usage of signage for years, and they all point to essentially the same conclusion: a good sign draws in a <strong>ton</strong> of business and visibility.

There are many different ways to market your business, and using exciting, unique signage is a great method to bring customers into your business. Consider the facts: 35% of people wouldn't have discovered a business had it not been for their sign; 71% of people look at the messages on roadside billboards; and about one-third of people polled reported they visited the retailer they saw on a billboard later that week. The fact is that electric business signs have the potential to grow your business exponentially. But how do you choose the best LED business signs for your company? Here are some tips to help you with the creative process.PurposeThe first thing you will want to do is figure out the purpose of your display. Do you want it to be seen from fast-moving highway traffic from long range or at a close range in your front window? What kind of concept do you want to portray, and do you plan on using animation or characters, or perhaps both?If you are planning on only u ...

LED business signs are effective marketing tools for any size business. They have the ability to make your business and its brand noticeable which will perk a potential customer's curiosity and drive them to explore what you have to offer. With 71% of people looking at the messages on roadside billboards, and more than one-third of people looking at an outdoor ad every time they pass one, LED business signs are crucial for targeting new customers. Whether it be a church marquee sign, electric business signs, school marquees, or municipal signs, 35% of people wouldn't have discovered an institution if it hadn't been for their sign.Here are some creative LED messaging ideas that will bring those customers in!An Unique Approach:"It is All Fun and Games Until Someone Ends Up in a Cone" (veternary office)" Drop Your Pants Here and You Will Get Prompt Attention" (dry cleaners)"Best Place in Town to Take a Leak" ( tire repair service)Time ...