A Professional Sign Can Increase Foot Traffic and Net You More Revenue
Do you know the importance of a well designed and well purposed LED sign for your business? Are you aware of how much traffic they actually generate? It's surprising -- experts actually estimate that 35% of people are customers at a business or website which they would otherwise not be if it weren't for the company's sign. Sounds surprising, but studies have been conducted on the usage of signage for years, and they all point to essentially the same conclusion: a good sign draws in a <strong>ton</strong> of business and visibility.
A Timeline of the LED Light
It seems that everywhere you look, you can find an LED sign. Whether it be on school marquees, municipal signs, or signs for churches, outdoor LED displays are everywhere. But have you ever thought about where they came from? Here is a brief background on the history of full color LED signs.LED stands for light emitting diode. They are connected to an electric component that lights up when connected to direct currents and have the ability to emit infrared, ultraviolet, and electroluminescent lights.It all started when British scientist Henry Joseph Round discovered that inorganic materials could light up with the application of a current. Sadly, his discovery was quickly forgotten until 1927.Enter in Russian physicist Oleg Lossew. He observes the same effect, titling it the "Round Effect," and continues to study it from 1927 to 1942.But the French had some findings of their own. French physicist Georges Destriau identifies light emission in zinc sulfide in 1935. ...
How to Choose the Best Sign For Your Business
There are many different ways to market your business, and using exciting, unique signage is a great method to bring customers into your business. Consider the facts: 35% of people wouldn't have discovered a business had it not been for their sign; 71% of people look at the messages on roadside billboards; and about one-third of people polled reported they visited the retailer they saw on a billboard later that week. The fact is that electric business signs have the potential to grow your business exponentially. But how do you choose the best LED business signs for your company? Here are some tips to help you with the creative process.PurposeThe first thing you will want to do is figure out the purpose of your display. Do you want it to be seen from fast-moving highway traffic from long range or at a close range in your front window? What kind of concept do you want to portray, and do you plan on using animation or characters, or perhaps both?If you are planning on only u ...
Creative LED Business Sign Ideas
LED business signs are effective marketing tools for any size business. They have the ability to make your business and its brand noticeable which will perk a potential customer's curiosity and drive them to explore what you have to offer. With 71% of people looking at the messages on roadside billboards, and more than one-third of people looking at an outdoor ad every time they pass one, LED business signs are crucial for targeting new customers. Whether it be a church marquee sign, electric business signs, school marquees, or municipal signs, 35% of people wouldn't have discovered an institution if it hadn't been for their sign.Here are some creative LED messaging ideas that will bring those customers in!An Unique Approach:"It is All Fun and Games Until Someone Ends Up in a Cone" (veternary office)" Drop Your Pants Here and You Will Get Prompt Attention" (dry cleaners)"Best Place in Town to Take a Leak" ( tire repair service)Time ...
I Saw the Sign and It Opened Up My Eyes
Try and think back to the last time you were outside just minding your business and a bright flash of color caught your eye. Of course, you had to look, and you saw one of the many advertisements Americans see daily in its full LED color glory. If you are a business owner, these led business signs have the ability to help boost sales by catching the attention of new customers leading them right into your store! Here are some reasons full color LED signs are helpful for your business.A Big Fish in a Big PondThese electric business signs help you to stand out! A whopping 85% of a business's customers live or work within a five-mile radius of its location, so asserting your presence is vital for visibility! With all of the members of your neighborhood going about their daily business, display what you have to offer and make them know you exist! About 68% of consumers believe a business' signage reflects the quality of its products or services, so first time consumers will be dra ...
It's a Good Sign When You Have Good Signs -- How to Find the Best Display Designers Near You
We're all familiar with the concept of billboards and outdoor advertisements. Society enjoys the consumption of media. One of the most popular and effective ways to communicate is and always has been via sign. Got something to say? Stick it on a sign, post it on a wall or high in the air, and people will see it. Studies show that around 71% of people read the messages they see on the roadside. These include both the ultra visible digital displays as well as old-fashioned billboards.Not only do we like to look at signs, but we trust their content, too. We're both drawn to and intrigued by a good sign. Studies show that around 30% of people have shopped at a store because of the sign kept out front. That's almost a third of all shoppers -- so there's no denying the efficacy of good signage.While some might deny advertising's efficacy, the numbers are in. It works on us, and it works very well. About 71% of those surveyed reported reading the messages on roadside billboards wh ...
Effective LED Advertising
Congratulations on the newest addition to your sales team – your LED sign! Now that you’ve made the investment you expect your signs to pay for themselves by driving traffic to your door. But do you actually know how to make that happen?
Good Message Practices = Increased Sales
Whether you’re working with text messages in a single color or moving animations for a full color LED display — your message needs to be eye-catching and easy-to-read at a glance. Start with a basic plan before you create your message.