Digital media in public spaces reaches more customers than Facebook adsAccording to an Arbitron study from 2010, digital signs reach a shocking amount of people. Data revealed that at least 70% had seen a digital sign within the last month, versus just 43% who saw ads on Facebook. And it's no question that the number of LED business signs has only grown since then.Customers actually engage with digital signsBelieve it or not, digital signage actually does make an impression on customers. Of the 70% of consumers who reported seeing a sign, 47% remembered a specific advertisement. That means nearly half of people looking at signs are taking in the information.Digital signs drive impulse purchasesApproximately 19% of consumers claim to have made unplanned purchases because they saw a specific product advertised digitally. So if you've ever suddenly craved Doritos after seeing then digitally advertised, you're not alone. If you're looking to spice up your poi ...

When it comes to outdoor business signs, there are essentially three choices: neon, fluorescent, or LED. While neon and fluorescent lights have proven themselves as reliable choices, full color LED signs will bring colorful and creative business advertising to your work space. Here are five benefits of LED business signs.1. LongevityQuality LED business lights can last as long as 50,000 to 100,000 hours, which is equivalent to about five to 10 years. They also are the only bulbs that keep their vibrancy throughout their lifetime, making them a great investment.2. Crystal clear brightnessSigns with LED brights are crystal clear, and they are easy to read from a distance. They stand out, are bold enough to see during the night, and can even be read with the sun's brightness.3. They offer visibilityBuying full color LED signs is an investment in your business, with the goal of attracting customers to walk through your door. Outdoor LED displays are an effecti ...

Just about 35% of consumers say they wouldn't have discovered a business if it hadn't been for that business's sign. However, that doesn't mean that every sign is a good sign. In fact, a bad sign can actually deter business. So whether you're in charge of outdoor church signs or electric business signs, here are the 10 commandments of outdoor advertising.No More Than Seven WordsIf you can fit the seven deadly sins on your outdoor church signs, then you're set. Don't try to fit any more, or patrons and passersby will have trouble remembering what the sign says! Unless your parish is widely known for its witty signs, no more than seven words for your ad.No Irrelevant Images!As tempting as it may be to put a cute animal picture on your commercial business signs, it's probably not relevant unless you're running a pet rescue or a vet clinic. Your images should always be relevant to your campaign.No Crazy ColorsAs many as 68% of consumers say they frequently m ...

More traditional marquee signs for schools and businesses can be just as effective if you follow these three tips

Over a third of people -- 35% -- would not have discovered a business had it not been for their sign. But now thanks to the Coast Guard, LED signs are saving peoples' lives.Safety is the number one priority for the Coast Guard North Bend in Newport, OR. So now they have started to implement full-color LED signs in order to convey important safety information necessary for boaters. These outdoor LED displays were placed at the entrance of the Coast Guard Station.Every boater had to pass by this entrance on their way out to the water, so the goal of these LED signs was to provide safety information about the status of the water and alerts for boats coming in. It also provides helpful information about what boats are restricted from sailing that day under the specific weather conditions.They also used cloud computing-based software that allowed their messages to be displayed almost immediately. This is crucial for boater safety as water currents, wind changes, and te ...