As a retailer, you may find it challenging to get potential customers through the door. There are so many old ways of doing this, but those ways may be tired and not work anymore. Fortunately, there are a number of new and creative ways to draw people in. Let's take a look at a few of them.Use Website Coupons and LED SignsEveryone loves to save a little bit of money, and it's easy to get customers to shop at your store if you're offering coupons. Now, to make sure that they actually come through your door instead of just shopping online, put the coupon on your website but make it for in-store use only, therefore enticing them to enter your shop. You can even use an LED sign company to create outdoor LED signs. The LED sign company can create a scrolling marquee sign that can advertise the online coupon. This will not only drive up your web traffic, but it will drive customers into your store as well. After all, studies show that 17% of customers walked into Best Buy because ...

When it comes to being a business owner, there's a lot to think about. You have to consider how your product or service is selling, how your employees are doing, and how you can become the best in your industry, just to name a few.You also have to consider what you are doing to bring in potential clients who may be driving by or looking at your sign. The use of signage is key in a business owner's life because it can help bring in new customers, or if the signage isn't as good as it could be, drive people away. Studies show that the addition or update of a business sign can directly improve sales revenue. In fact, a large storefront sign actually increases revenue by 7.7% In order to keep customers coming in, there are a few mistakes that you should avoid when creating your business signage. Let's take a look at a few.FontWhen creating your signage for businesses, you have to consider who is going to be reading what is written and from where. You may think that having ...

Digital signs for businesses are highly effective marketing techniques -- but only when they really pack a punch. If you are considering using digital signs for your small business, there a few ways to make the copy really catch eyes. And since 68% of respondents in a recent survey reported making shopping decisions from their car, it's certainly worth writing the best copy possible since it most likely will catch potential customer's eyes when they're driving past.

Signage is extremely important for businesses. It helps to attract customers and brings in profit for your company. It can also help to distinguish the difference between you and other companies. In fact, 35% of people said they wouldn't have even found a particular business without its signage.Small businesses, in particular, positively benefit from the use of signs as they are used as a marketing tool. Since small businesses tend to be local, anyone driving by that lives around that area is likely to pay a visit if they see a new business to support.Not only do signs help you bring new customers into your business, they also help you brand your company. If you have a logo that is associated with your company, you can put LED business signs outside of your location that proudly display the logo. It's also super important that you continue to use your logo, name, and any other relevant words or pictures consistently over every medium. Once people start seeing that logo over ...

People are visual creatures. We need to see what ever it is we are going to buy, walk into, or read. Not only do humans need to see signs telling them what it is they're looking at or about to look at, they also need visually appealing signs. That’s where digital signs for businesses come in. 

If you're looking to attract customers to your small business, you might be looking into all manner of high-tech solutions. But as it turns out, one of the best ways to attract customer is also one of the oldest ways: just throw up a sign.It might surprise you that something as simple as LED signs for businesses can increase the number of customers you get, but most small businesses get their customers from nearby. In fact, nearly 85% of all customers that a business will receive live or work within a five-mile radius from the location. That means simply having electronic signs to catch their attention can be a good way to get them inside.The best part? After you purchase the sign from an LED sign company, you don't have to pay for it again. You just need to plug it in and let it run, with a small potential increase in the power bill. It's a great advertising investment.LED signs for businesses are especially effective if they're bright, but not obnoxious, and you ...

If you're looking for a better way to catch the attention of your demographic in a cost-effective and environmentally friendly way, LED business signs are the way to go. Let's take a closer look at just a few of the benefits LED signs for businesses can provide.

Let's take a look at a few things you shouldn't believe about using digital signs for businesses.

Small businesses need to do everything they can to succeed in an overcrowded marketplace. To stand out from all the rest, you'll need some surefire promotional methods that instantly communicate your brand's overall message and draw in your demographic. Digital signs can allow you to do just that. Let's take a closer look at why digital signs for businesses (and particularly, small businesses) are so critical.It's affordable advertisingPromoting your business can be costly. Print and digital ads don't come cheap! Not only that, but they aren't always as effective as digital LED business signs. An on-site sign has the same value as 24 full-page newspaper ads each year. Ultimately, electronic signs for businesses will be less expensive and give you a much better ROI. When you're able to spend less on marketing your business, you can focus your efforts on other important areas within the company. This means you can cut costs and increase your productivity at the sa ...

Even though most businesses have increased their efforts on digital marketing during the last few years, you shouldn't abandon traditional advertising methods, either. After all, 17% of Best Buy's walk-in customers came in to shop just from its signs alone. If your business wants to attract local customers, you need to make sure your signage is on point. But how do you know if your outdoor LED signs or marquees are effective? Below are three questions you'll need to ask yourself about your signage to ascertain whether it's making a big enough impact. 

There's no doubt that signage is important to your business's success. After all, 35% of people surveyed said they wouldn't have discovered a business had it not been for their sign. That being said, the kind of sign you choose can have a big impact -- negative or positive -- on how your organization is perceived. While some types of signage (like full color LED signs, for example) are appropriate for many companies and institutions, others may find that simple marquee signs for businesses are more effective.But how do you know which type of sign will work best for your company? If you're struggling to decide between plain outdoor signage and LED signs for businesses, you need to ask yourself two main questions:"Who is my target audience?""What message do I want to send?"For example, if you want to bring in millennials and convey a young, cutting-edge vibe, you'll want to embrace LED signs for businesses that are modern, fresh, and exciting. Th ...

If you run a brick-and-mortar business, your top priorities are getting people through the door and bringing in revenue. One of the most underestimated ways to accomplish both goals is with your business signage.